ALL IN
TO VOTE
Concept
Design
Animation
Vibrant. Equitable. Inclusive.
How do we engage college students and get them to participate in voting?
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All-In Challenge
All in to Vote is a national awards program committed to getting the voices of young adults (18-25) heard. Partnering with many colleges and universities, All-In helps students to register and find where to vote.
To find out more in-depth information about All-in click here!
Ideating: Word Vomit
confusion to clarity, easy peasy, it's time to move, urgency, make history, change the future, build the future, make the world better, impact, influence, proactive, step-by-step, one vote at a time, your voice matters, waves of pixelation /confusion, noise, gossip, versions of easy things, easy voting, cutting through warm butter, flipping a switch, zipper going down, reminder to vote, where to vote, how to vote, 3D billboard, anamorphic, pop out eye-catching, doom scrolling, lazy, digital generation, vibrant, ballot-city, big type, red for importance, inclusive, democracy, engagement, reminder, unexpected
01
CONCEPTS
Smooth Like Butter
Voting is as easy as slicing through warm butter.
Through an unexpected series of simple but familiar everyday tasks, the quick repetitive downward motion would mesmerize the viewer until they see a small hand drop a ballot into the voting box--showing just how simple voting could be.
02
Time is Ticking
Stop procrastinating and go vote! It's your future and time is running out.
Inspired by the trendy and new anamorphic 3D billboards in Time square and brands like Apple, a giant ticking clock pops out of the phone screen and transforms into a ballot box--serving as a reminder to go vote!
DEVELOPMENT
Topology / Texturing
The minimalist design allowed me to refine every detail, with inspiration drawn from the simple, elegant clocks on my Pinterest board. Initially, the clock lacked tick marks, but I later added them to enhance legibility without compromising the clean aesthetic.
The overall environment reflects the typical clutter of a college student’s desk—piled with unread papers and an outdated calendar—translated into a sleek, abstract minimalism.
By using a mix of frosted glass and glossy materials, I aimed to create a polished yet understated look that draws attention to the call to action without distraction.
