ALL IN
TO VOTE
Concept
Design
Animation
Vibrant. Equitable. Inclusive.
How do we engage college students and get them to participate in voting?
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All-In Challenge
All in to Vote is a national awards program committed to getting the voices of young adults (18-25) heard. Partnering with many colleges and universities, All-In helps students to register and find where to vote.
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To find out more in-depth information about All-in click here!
Ideating: Word Vomit
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confusion to clarity, easy peasy, it's time to move, urgency, make history, change the future, build the future, make the world better, impact, influence, proactive, step-by-step, one vote at a time, your voice matters, waves of pixelation /confusion, noise, gossip, versions of easy things, easy voting, cutting through warm butter, flipping a switch, zipper going down, reminder to vote, where to vote, how to vote, 3D billboard, anamorphic, pop out eye-catching, doom scrolling, lazy, digital generation, vibrant, ballot-city, big type, red for importance, inclusive, democracy, engagement, reminder, unexpected
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CONCEPTS
Smooth Like Butter
Voting is as easy as slicing through warm butter.
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Through an unexpected series of simple but familiar everyday tasks, the quick repetitive downward motion would mesmerize the viewer until they see a small hand drop a ballot into the voting box--showing just how simple voting could be.
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Time is Ticking
Stop procrastinating and go vote! It's your future and time is running out.
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Inspired by the trendy and new anamorphic 3D billboards in Time square and brands like Apple, a giant ticking clock pops out of the phone screen and transforms into a ballot box--serving as a reminder to go vote!
DEVELOPMENT
Topology / Texturing
The minimalist design allowed me to refine every detail, with inspiration drawn from the simple, elegant clocks on my Pinterest board. Initially, the clock lacked tick marks, but I later added them to enhance legibility without compromising the clean aesthetic.
The overall environment reflects the typical clutter of a college student’s desk—piled with unread papers and an outdated calendar—translated into a sleek, abstract minimalism.
By using a mix of frosted glass and glossy materials, I aimed to create a polished yet understated look that draws attention to the call to action without distraction.
